Here we will show the best practice for uploading products to EASEL using an example. It’s important to follow these best practice guidelines so that shoppers have the confidence to purchase your work. The information you add to your listing is also used in our emails to the database and social media posts, if anything is missing you are much less likely to sell!
Best Practice – adding products
PRODUCT TITLE
Use the title of the piece and the artist name
eg Marsden Moor by Liam Whitehead
PRODUCT DESCRIPTION
In the description box you need to tell a potential buyer everything they need to know about the piece to give them the confidence to buy. This information is also used in our marketing so it’s important to get it right. Please include the following three sections in your description:
Brief description eg Limited edition photograph taken in the spring of 2022 of the National Trust Marsden Moor estate.
Further description and information about the artist eg Liam is a self-taught photographer who takes inspiration from the landscape around where he grew up and lives today in the South Pennines, West Yorkshire and the Peak District. He is particularly in tune with the changing of the seasons and how this affects the flora and fauna of these unique landscapes.
Full detailed information. Make sure you include size, framed or unframed, edition size or original etc eg 410x297mm (A4), edition of 20. Printed on Klein Imaging Smooth Rag Paper 300gsm. Unframed. Free delivery included to UK mainland.
TAGS
Tags are vital so that your work shows up in relevant searches. Makes sure they are accurate and not too general. Include words which describe the piece, colours and styles a visitor may search for.
For this example I used photography, limited edition, marsden moor, west Yorkshire, national trust, liam whitehead, landscape, moorland, green, sky Enter each one by pressing the return/enter key.
SEO TITLE
This is how the name of the product will appear on Google and when a product link is posted on social media.
Best practice is to use the title and artist name eg Marsden Moor by Liam Whitehead
SEO DESCRIPTION
This is the short description that will appear on Google and when a product link is posted on social media.
Use the brief description as above eg Limited edition photograph taken in the spring of 2022 of the National Trust Marsden Moor estate.
URL TITLE
This should auto-fill and looks like this eg marsden-moor-by-liam-whitehead
PRODUCT IMAGES
Your first image should be a clear image of the piece. Additional images can be added such as room sets and images showing details.
VARIANTS
Add your price. Set quantity to 1. A unique SKU is required eg 1001
COLLECTIONS
We have a number of collections on the EASEL site to help visitors to the site find what they are looking for. Only select collections relevant to this product.
SHIPPING
It is strongly recommended that you make Standard Delivery free (include the cost of this in the price of the product). Nobody like to be hit with an extra cost for shipping a product they have bought online, just make sure that your costs are included in the price of the product.